Analyze. Develop. Innovate.
Mind Tank is a digital media company which owns and operates a portfolio of different vertical brands connecting premium advertising partners to our highly engaging audience. We create and distribute easily consumable content through social media and discovery networks across all platforms. Our team collaborates to leverage our data-driven technology solutions to help grow our audience, monetization and evolve our digital ecosystem around the web.
CMS, Header Bidding, Unified Analytics, Tag Management, Brand Safety & Ad Security
Content Management System
Using our data-driven proprietary publishing software we can optimize and analyze user behavior, interest, performance & experience across our web platform.
Header Bidding Solution
We maximize yield via an unified auction solution to drive the highest demand from all the leading ad exchanges directly to our ad server. Our robust header bidding solution supports full ad formats from display, video and native to monetize across all devices. We strive to build and optimize our trustworthy ad stack with all partners.
Ad Viewability & Brand Safety
We partnered with IAS & DoubleVerify to leverage their AI and machine learning solutions to increase brand safety, viewability and elimiate ad fraud to protect all our advertising partnerships.
Our unified revenue reporting platform automatically pull data from all SSPs and ad exchanges for a holistic view of advertising performance to improve overall ROI. By normalizing all our revenue partners we are able to quickly make data driven decisions to help increase inventory performance and hit advertiser's top KPIs.
Our tag management system allows us to quickly and easily update measurement and monetization code deployed across all our websites from a single user interface.
Ad Security & Quality Controls
We have partnered with Confiant to leverage their creative verification end-to-end cybersecurity system. Their platform can detect, prevent and resolve ad issues to help protect our user experience. Confiant provides us with highly customizable digital ad controls to eliminate malicious and unwanted ads in real-time.
Reach, Audience, Geo, Demographics & Advertising Opportunities
Desktop Ad Formats
300x250, 300x600, 160x600 & 728x90
Native & Video
In-feed & Recommended Native Ads | Instream & Outstream Video Ads
Mobile & Tablet Ad Formats
320x50, 300x250 & 728x90
Prebid.js, Google's Open Bidding & Amazon Transparent Ad Marketplace
Ad Verification, Brand Safety & Suitability Data
IAS & DV's solutions provide an in-depth look at viewability metrics across all our inventory to help improve value and performance to our advertisers.
Combing industry-standard measurement methodologies with real-time ad fraud detection, IAS & DV offer the most sophisticated coverage to protect our partners' digital media spend.
Brand Safety And Suitability
DV's comprehensive brand safety and suitability solution protects our brand advertiser's equity and reputation across all media environments to ensure brand-content alignment.
Ad Security & Ad Quality Controls
Detect, Prevent And Resolve Ad Issues
Confiant's solution help us protect against forceful redirects, phishing scams, ad stacking, malvertisers, cloaked ads and blocks activity in real-time.
Protecting Our Entire Ad Stack
Confiant integrates into all our bidding configurations to ensure all demand sources are safe and secure to protect our user experience.